Joke screen tunnel vision6/2/2023 Low-vision users who employ a screen magnifier to blow up a small section of the screen are much more likely to understand the information when it's all in one place. This design is also better for accessibility. Here's a quick example of how this might be done in our example:Īlternative design (not tested) positions the most important information within the user's likely field of vision. The solution to tunnel vision usability problems is to position related items close together. She didn't see the year at the upper left. The user read through the entire body text before finding the year in the last line. seems quite prominent in this design: "2000" sits in the upper left of the box in a larger font size than the other information.Īnd? The design didn't work. The answer to the user's problem - the year Westfield entered the U.K. Most stories on a corporate site are presumably about the company, so it's better to reserve the crucial first 2 words for keywords that carry more information.) (To pick nits, don't start a headline with a company's name on that company's own website. Strong tunnel vision prevented the user from noticing the year at the top of the pop-up.Įach entry was nicely designed, with the year, an attractive photo, a reasonably well-written headline, and a short summary of that year's major events. Users easily navigated the timeline by clicking the various controls (which I'm not showing here, because they don't matter for the topic at hand). Although this was perhaps an overly aggressive design choice, it certainly worked. Each event in the company's history was shown in a lightbox-style pop-up. Westfield was reasonably compliant with guidelines for presenting a corporation's image on the Web in an "About Us" area, and the user had little trouble finding relevant information. market and carefully stepped through the timeline in the company's history section. One user was trying to find out when Westfield entered the U.K. We saw a clear example of this user tunnel vision in Australia earlier this month, when we tested users in Sydney on the corporate website of Westfield, a retail property developer. ![]() They often stay highly focused on the screen section that they're engaging with or that they assume contains the answer to their problem. How can people overlook something that's right there on the screen? If you've ever observed a usability study, you've probably had many occasions to ask yourself this question.
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